Captive Nest offers complete PPC campaign development as well as ongoing optimization support and Pay Per Click management. Whether you need us for a while or just to revise an existing campaign, we can help.
The Biggest Why!?
It works through carefully-designed campaigns. Our experience allows us to add immediate value by focusing on your ideal customer. Then, we generate compelling ads that appear whenever a qualified prospect conducts a search for your product or service. These ads lead back to your landing pages, which will be designed and optimized for conversions. One of the strongest features of Search Engine Marketing is how you are billed—you only pay when your ad is clicked. For this reason SEM is often called “pay-per-click” advertising. Using pre-set budgets, you only pay for the ads that create leads, making SEM on average over 50 times more effective than any TV commercial, radio ad, billboard or print ad.
If your business is optimized for the search engine yet the keywords associated with your business are in a highly competitive space, then you might have trouble showing up in search engine results. Pay Per Click Advertising allows you to jump above organic/search engine optimized websites to have your advertisement displayed at the TOP!
What’s neat about PPC is that you are charged on a click by click basis.
Branding Tip: Sometimes it’s good to create Ads that have no clear proposition (low click-through rates). This is a great way to keep your name at the top of people’s minds! It’s also a great way to skyrocket your brand awareness and authority. They may not need you now, but when they do they’ll know exactly where to go.
“As a startup we tried everything, Facebook Ads, Instagram, Bing and finally Google. When we set up our first Pay Per Click Advertising campaign, nothing changed. Later we were recommended to reach out to Captive Nest…I can’t tell you how shocked we were by the results! In one day we had more downloads than the 11 previous months combined!” – Joshua Pams, Founder of Shir Inc.
Captive Nest is a digital advertising agency that specializes in Capturing, Nurturing, and Converting leads through web design, and managed marketing services for small to medium-sized businesses.
Our mission is to empower businesses through creativity, quality, and focus. We strive to shorten sales cycles by creating experiences and a sense of urgency.