Purpose of Email Marketing.
A solid email marketing campaign is limitless in its abilities. You can have an outreach campaign, a nurturing campaign, and a conversion campaign running simultaneously and interacting with one another, passing data to each other and switching leads from one to the other, all depending on the predefined buying journey.
In other words a solid email marketing campaign can be automated to qualify, nurture, and convert your prospects, audience, or disengaged clients, bring them back to your business or storefront all the while reinforcing the perception of your brand. Neat right?
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