Soar to the Top!
Are you losing out on opportunities because your competitor ranks higher in search results?
Want to rank higher? Win more business? Of course you do!
No One Likes Losing Customers. Start Making Changes on Your Own or Pass the Report to Your SEO Wizards!
Search Engine Optimization
Search Engine Optimization (SEO) for Small – Medium Businesses
What is SEO? Why is SEO so Important?
WHAT IS SEO?
SEO stands for Search Engine Optimization.
Search Engine Optimization is the process of increasing QUALITY traffic to your website through unpaid/organic search results.
Quality vs. Quantity
You can attract millions of visitors to your website, but if they’re coming to your site because Google tells them you run a blog about the history of China, when you’re actually an auctioneer specializing in 18th century porcelain, then that is not considered QUALITY traffic.
However, if you have your ideal target-audience clicking through to your website from the search engine results, and the visitors find your offering of value, then you’ve won half of the battle!
Moreover, it doesn’t necessarily mean you’ll convert each interested visitor! It’s always important to capture visitor’s information in case they get distracted! (insert Learn How To Capture Info, insert backlink to Lead Generation, Conversion) (pop up should say “Like This! and make the person fill the form out!)!
Organic vs. PPC Ads
Organic Results are much different from Ads, which make up the majority of search engine results. Organic click-throughs have much more of an impact on your long-term strategy, but to generate traffic FAST, many companies turn to PPC Adverting agencies to vamp up their sales cycles.
SEO 101: In order to be optimized for the Search Engines, it’s very important that you define your keywords and meta-data, have a site description, your website loads quickly, adds value to the visitor, and it’s mobile friendly!
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Captive Nest is a digital advertising agency that specializes in Capturing, Nurturing, and Converting leads through web design, and managed marketing services for small to medium-sized businesses.
Our mission is to empower businesses through creativity, quality, and focus. We strive to shorten sales cycles by creating experiences and a sense of urgency.
- Value Added Services
- Client-focused Solutions
- Resonating Branding