Marketing for a Mortgage Broker
United Wholesale Mortgage offers independent, impartial and expert advice to help consumers get the right mortgage deal.
The core objectives of the campaign were to increase organic traffic and leads in the particularly competitive insurance industry. Additionally, WMA wanted to improve visibility around the right content and sections, to help drive PDF downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish WMA as the leading voice in Mortgage insurance space.
Client:
UWMDate:
December 15, 2018Category:
DigitalThe Brief
UWM came to us to help them win more business online. They needed a marketing campaign that could work in a very competitive and expensive mortgage/insurance space.
We optimized their campaigns, reduced their Cost Per Conversion by 22% while increasing their leads by 36% within the first 45 days of running our campaigns.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
