General Contractor Marketing

A rcadia Construction Enterprise was founded in 2013 after the owner graduated from Michigan State University with a B.S. in Construction Management. It didn’t take long before Arcadia Construction managed the production of over 100 homes!

In 2017 things started slowing down. Arcadia's website was crashing and taking a long time to load.  As part of a New Year's resolution, the owner decided that 2018 will be the year they'll rebrand, build a new website, and give online marketing a shot.

Client:
ACE, LLC.
Date:
July 9, 2018
Category:
Branding & Marketing
Share Project:

The Brief

Because the majority of Arcadia’s work was previously done through referrals, they weren’t hedged against slower months. Not to mention, their website was making it difficult for potential clients to reach out and book a consultation.

Arcadia needed a new website and they needed it fast! Their instructions were to make it simple, easy to use, responsive and self-sustainable.

Our team got to work and completed the new website within 6 business days, getting Arcadia back online & ready to build new homes or take on renovation & remodeling projects.  The new logo & marketing on Google followed shortly thereafter.

After launching the ad campaigns, building up Arcadia’s reviews via email marketing to past clients, we were able to get Arcadia listed on the 1st page of Google AND within 2 months Arcadia got booked out for the remainder of 2018!

Paid Search

We developed Google Ads campaigns that brought an immediate uptick in sales-qualified leads.

Branding

We developed a new logo, a new website, and content to support the new brand direction.

FB Marketing

Targeted Ad Campaigns on Facebook with Supported Content & Landing Pages

Our Strategy

We targeted keywords associated with General Contracting and developed a layered audience to ensure that our ads were being shown only to potential customers. Our Paid Search Advertising team then developed an integrated marketing strategy to put Arcadia Construction as the construction subject matter expert in the Austin, Texas area.

Captive Nest is a marketing agency you can count on. 2018 was my banner year, and now it looks like 2019 will be too.  I’d be more than happy to recommend them to any home builder or general contractor.

-Joshua Pams, Arcadia Construction

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