Oil barrels or chemical drums

Raising $1.5M in 9 Days

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

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captivenest November 16, 2018 0 Comments

Marketing for an Engineering Powerhouse

Graphic Design, Web Design, Digital Marketing, Electric Power Engineers, AdWords, Pay Per Click

Additional Services

  • Salesforce Set Up and Lead Routing
  • Custom Motion Graphic Design
  • Statement of Qualification Design
  • Case Study Design
  • PowerPoint Design
  • Technical Proposal Template Design
  • Conference Booth Design
  • Marketing Collateral Design (Digital & Physical)

Branding

Head to Toe, from Website down to the Email Signature

Email Marketing

Automated Client Acquisition and Nurture Email Campaigns

Google Marketing & SEO

Ran a national campaign for Power Engineering & NERC Compliance Services

Our website traffic has increased by several thousand % and people are staying a lot longer on our site engaging with our technical content. Moreover, we show up at the top for all but one of our service offerings. Recommend to anyone seeking quality marketing services in Austin or any city for that matter. Keep it up!
– Electric Power Engineers, Inc.

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captivenest November 16, 2018 0 Comments
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