Marketing Performance Measurement Calculators

Online Marketing Conversion Calculator

This online marketing conversion calculator is a tool that lets you analyze the whole process of internet marketing and sales, from ad views to actual sales and return on investment. You can use it to simulate your marketing funnel and decide whether the online business you just set up will be profitable. This article will take you through it step-by-step, explaining what all of the perplexing acronyms mean.

Return on investment (ROI)

Was setting up the ads worth it in the first place? The third section of the online marketing conversion calculator helps you decide on that. Simply type in the revenue you made in total on your products, and this calculator will help you calculate all of the statistics.

  • Revenue: money you made on your online sales. It is not equal to the income (net profit) – you don’t have to subtract the costs of setting up the ad.

  • ROI: return on investment, a percentage value that tells you how profitable your business is. The higher the ROI, the better. If it’s a negative value… Well, it seems like you need to rethink your business, as currently you are losing money!

  • Revenue per click / per lead / per customer: these values are self-explanatory. They are a good measure of how profitable this business is compared to others.

You can open the advanced mode to calculate your prospective revenue, basing on the assumption that each customer gets more than one sales contract.


  • Number of orders per customer: this is the total number of orders that one customer makes over the whole time of making business for you.

  • Customer LTV: Lifetime value of customer – how much he spends in your shop in total. It is simply the revenue per customer multiplied by the number of orders.

  • Total revenue: total gain assuming that each of your customers will return to your shop multiple times to make the total number of orders as specified above.

Return on investment (ROI)

Was setting up the ads worth it in the first place? The third section of the online marketing conversion calculator helps you decide on that. Simply type in the revenue you made in total on your products, and this calculator will help you calculate all of the statistics.

  • Revenue: money you made on your online sales. It is not equal to the income (net profit) – you don’t have to subtract the costs of setting up the ad.

  • ROI: return on investment, a percentage value that tells you how profitable your business is. The higher the ROI, the better. If it’s a negative value… Well, it seems like you need to rethink your business, as currently you are losing money!

  • Revenue per click / per lead / per customer: these values are self-explanatory. They are a good measure of how profitable this business is compared to others.

You can open the advanced mode to calculate your prospective revenue, basing on the assumption that each customer gets more than one sales contract.


  • Number of orders per customer: this is the total number of orders that one customer makes over the whole time of making business for you.

  • Customer LTV: Lifetime value of customer – how much he spends in your shop in total. It is simply the revenue per customer multiplied by the number of orders.

  • Total revenue: total gain assuming that each of your customers will return to your shop multiple times to make the total number of orders as specified above.
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[523.251,659.255,783.991]
[523.251,659.255,783.991]
[523.251,659.255,783.991]
[523.251,659.255,783.991]
[index]
[index]
[523.251,659.255,783.991]
[523.251,659.255,783.991]
[523.251,659.255,783.991]
[523.251,659.255,783.991]
[index]
[index]
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