Amazon Adverting Attribution: What is it?
What is Amazon Advertising Attribution?
Amazon attribution allows you to measure the performance of your non-Amazon advertising & digital marketing campaigns. Amazon Attribution provides cross-platform shopping & sales impact analysis.
“Amazon Attribution gave us deeper insight than the typical engagement and media metrics we receive from other solutions. Using these insights, we were able to quickly optimize our investment strategy and generate greater ROI for Premier Protein.”
– Jeremy Lopez, Media Supervisor at Exverus Media
On What Channels can Amazon Attribution Work?
Amazon Advertising Attribution can be used to measure the effectiveness of your marketing and advertising efforts across the following media channels:
- Search Ads
- Display Ads
- Social Media Ads
- Video Ads
In other words, any platform or channnel where link manipulation is supported!
What Metrics can Amazon Attribution Measure?
Amazon Attribution gives you improtant insights into a Seller’s marketing and advertising campaings across all media channels. Today, sellers can easily calculate Return on Investment (ROI) of digitla marketing efforts by measuring Amazon’s Unique Conversion Metrics.
Amazon Conversion Metrics include:
- Detailed Page View
- Add to Carts
These metrics allow a Seller to have a comprehensive view of how marketing campaigns across various channels impact sales on a Seller’s Amazon store.
How do I get Started?
- If you are a Vendor, fill amazon attribution vendor registration. If you are a Seller, sign in to Seller Central & Amazon Seller Advertising Attribution Reigstration.
- Once your account is created, sign in and add the products for which you want to measure conversions
- Generate tags for each of your marketing strategies
- Implement tags across your search ads, social ads, display ads, video ads, and email marketing.
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