Google AdWords is Now Google Ads

Google AdWords is Now Google Ads
Jan 05

Google AdWords is Now Google Ads

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Google AdWords is Now Google Ads

Changes & Expectations

[/vc_column_text][wgl_spacing spacer_size=”21″][vc_column_text]Google AdWords changes to Google Ads - DoubleClick consolidates with Google AdManager[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”41″][vc_column_text]

Google Consolidates Ad offerings into 3 New Brands

Say Good-bye to Google AdWords!

Google has consolidated its ad offerings into 3 Google brands, Google Ads, Google Marketing Platform, and Google Ad Manager, making it easier for marketers and small businesses to streamline their advertising initiatives.[/vc_column_text][wgl_spacing spacer_size=”21px”][vc_column_text]

Google AdWords Has Become Google Ads, but what Does it Mean?

Short Answer: Advertising on Google platforms is now more streamlined, more accessible and more unified.

All of AdWords’ capabilities are still in full effect but with less platforms, saving your business time and helping your marketing team engage with the billions of people searching for answers on Google Search, or while watching videos on YouTube, browsing the Google Play Store, using various apps, exploring on Google Maps, as well as browsing through various publishing sites relevant to user’s interests.

Bottom line is…

Google Ads is just a rebranded and more efficient version of AdWords that makes it easier for marketers to collaborate and gain valuable insights without having to jump between multiple platforms.

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What is the Google Marketing Platform?

Google Analytics 360 and DoubleClick have merged into a single marketing platform called Google Marketing Platform.  The platform will help marketing agencies better plan, buy, measure and optimize their digital assets and have more meaningful insights into their customer experience, all in one unified marketing environment.

Display and Video 360 is also a part of this portfolio, consolidating features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.

This update will enable creative, agency, and media teams to execute collaborative projects seamlessly, end-to-end.

What’s Google Ad Manager?

Google Ad Manager is the result of consolidating DoubleClick for Publishers and DoubleClick Ad Exchange. By unifying the platforms it’s expected to enable Google partners to be more efficient and profitable.

Google recognized that people are accessing ads across multiple screens, as a response to the growing demand from advertisers’ needing programmatic access, the update will enable publishers to handle the growing demand.

What drove the decision to consolidate & rebrand?

In a press briefing, Dan Taylor, Marketing Director of Google Platforms, noted that the decision was not related to any issues with programmatic advertising, he later revealed that Google has been actively working to evolve the brands.

“The decision to evolve the names was not related to exogenous factors […] as we have been actively working to evolve the brands,” Taylor added. Instead, the move follows an increasing demand from advertisers to better integrate the products Google offers as the current platform was “not as intuitive or suggestive in the UI”.

“A high number of customers were linking their own accounts across the different offerings on their own, and a big part of the client feedback was how we could make this easier and connect the dots on this single commercial offering. That being said, agencies and marketers still have the option to buy specific features and offerings and do not have to pay for the entire integrated platform,” concluded Taylor.


About Us

Captive Nest is a digital advertising agency that specializes in Capturing, Nurturing, and Converting web traffic through web design, and managed marketing services for small to medium-sized businesses.

Our mission is to empower businesses through creativity, quality, and focus. We strive to shorten sales cycles by creating experiences and a sense of urgency.[/vc_column_text][wgl_spacing spacer_size=”15″][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”40″][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

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Reviews & Recommendations 09/08/2019

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Having the right marketing team is critical to your business’ success. After going through eight different marketing companies and lots of wasted money, we finally found a company that delivers and effectively promotes our business. Captive Nest has gone above and beyond what any of the other companies did or claimed they could do. The proof was in the number of leads we began to receive after just two weeks of going live with Captive Nest. In fact, we had to add additional phone lines and staffing just to keep up with all the leads we received. Vlad, who is our marketing agent with Captive Nest, communicates with us nearly daily and is very responsive to our calls and requests. With many of the previous companies, we always felt we were talking to a voice mail. It would often be days before our agent would respond or with responses like “your metrics look good”. With Captive Nest, I feel like our account matters to the company. A huge bonus is that they won’t market to the company right down the street from you. They genuinely want to grow the business with the customers they have and not just pump out generic advertising dribble. After going with multiple Google Premier Partners that claimed less than 1% turnover rates, we finally found a marketing company that produces results.

Bossman Brands 04/28/2020

Working with Captive Nest has changed the course of how and how often we sell online. They’ve been a tried-and-true partner and consistently outperform some of our toughest benchmarks.

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Captive Nest has been a game-changer for us! Vlad and his team have allowed us to add a high level of sophistication into our marketing needs. Their ability to target customers is unlike anything else we have seen! I would HIGHLY recommend working with them!